Welcome to Seiko Boutique, the official distributor of Seiko in South Africa.

Seiko Boutique stocks the full range of Seiko global brands, King Seiko and Grand Seiko, representing the biggest range available in the country.
Visit our stores at Fourways Mall (Johannesburg) and Woodlands Boulevard (Pretoria) for expert sales advice and full after-sales service, or shop securely online.
Please stay in touch with us on Facebook and Instagram and don’t forget to sign up for our newsletter to stay in the know about our latest product launches and promotions!


Seiko was born in a small town in Tokyo, Japan in 1881 where entrepreneur Kintaro Hattori opened a shop repairing clocks and watches. Eleven years later he bought the Seikosha factory, where much innovation and tradition would stem from. In 1923 Earthquake Kanto wrought destruction on the factory. In 1924, after the factory was rebuilt, a new watch came on the market, debuting the Seiko name on its watchcase. Over the next few decades, ceaseless effort was poured into creating a constantly evolving watch offering, chiefly to compete with Swiss watches on the market at the time. 
From Diashock technology that protects mechanical elements, to the release of the first dive watch, Seiko began to turn heads. Titanium dive watches and the Spring Drive were both inventions that surpassed technology in their time, introduced immense possibility into the watch making sphere, and set Seiko ahead.
Seiko designs and develops its own movements in-house, and has been at the forefront of watch movement technology. Today, Seiko’s uniquely Japanese aesthetic is enhanced by an effortlessly smooth second hand movement, which glides across the dial – this made possible by the Tri-synchro Regulator, a proprietary speed control mechanism exclusive to Seiko.


Seiko Prospex challenges every limit, with a collection of timepieces for sports lovers and adventure seekers whether in the water, in the sky or on land. Since launching Japan's first diver's watch in 1965, Seiko's innovative technology has changed global standards. Prospex is constantly striving to bring ever greater reliability and safety to both professional and recreational divers.

Seiko 5 Sports - for over 50 years, Seiko 5 Sports has delivered consistently high levels of reliability, durability, performance and value that have endeared it to lovers of mechanical watches worldwide. Today, with the creation of a new design and a broad new collection, this much loved timepiece is re-born. Explore the new Seiko 5 Sports, a collection with all the same values but a fresh new look.

Seiko Presage reveals Japanese aesthetics to the world, carrying on a passion for watchmaking that has continued for over a century. Its inimitable style is born from a collaboration with master artisans across the nation who continue traditional crafts handed down through many generations. Join us on a journey over mountains, through deep forests, and upstream on the rivers of Time to discover the source of the beauty that is Presage. Along the way you will experience the quintessence of Japanese craftsmanship.

Seiko Astron is the world’s first GPS solar watch. With its history of innovation, it is only apt that Seiko Astron GPS Solar, the latest manifestation of Seiko’s leadership in horological technology, would be chosen as the heart of the watch that would celebrate the 160th anniversary of the birth of the company’s founder, Kintaro Hattori. Using just the power of light, Astron GPS Solar connects to the GPS network and shows the local time with atomic clock precision in every time zone of the world. Just as in 1969, Astron GPS Solar sets a new standard that was made possible by the steady efforts of Kintaro’s successors’ and their dedication to the founder’s credo of being “Always one step ahead of the rest". 

King Seiko is a mechanical watch brand that beautifully designed and finished mechanical watches with high accuracy. The 1960’s was a decade of unprecedented advances for Seiko, both in terms of technical development and design creativity. Alongside Grand Seiko, one other series demonstrated the company's ability to create beautifully designed and finished mechanical watches with high accuracy. It was called King Seiko. In addition to its precision, it offered a powerful yet graceful design that symbolized the high quality of its construction. Today, after more than half a century, the King Seiko collection is back with timepieces that showcase the lasting quality of Seiko’s mechanical watchmaking.



Broad range – We offer the widest range of Seiko watches available in South Africa

Stores – Our online store is backed up by our beautiful flagship boutiques in Fourways Mall and Woodlands Boulevard, offering our customers peace of mind, in-person customer service, on-site battery and strap replacements and beautiful free gift wrapping.

Always authentic — We exclusively stock brand new watches that are 100% authentic.

Protected — All watches are supplied directly by the South African distributor and are backed by a full international warranty. We do not deal in parallel imports.

Easy secure shipping – All orders will be shipped for free anywhere in South Africa via reputable courier companies.

Easy returns – If you are not happy with your purchase you can return the watch to us within 7 days for a full refund.

After sales service – We have a full on site workshop available to handle any after sales servicing needed throughout the lifespan of your timepiece

If you have any questions about our watches, shipping, or any other detail, please don’t hesitate to reach out to us via our online contact formemail or live chat and we’ll get back to you as soon as possible.